Gregor Hembrough: President of Polestar USA
Gregor Hembrough
The future is electric — just ask Gregor Hembrough, President of Polestar USA, a Swedish, electric vehicle company rapidly growing across the US. Initially launched as a high-performance unit within Volvo, Polestar’s vehicles are as thoughtful as they are beautiful; not just the design of the surface details, but the sustainable technology that lives under the hood. Gregor explores Polestar’s origin story, detailing how a company dependent on gasoline pivoted to electric and identified a gap in the marketplace it was designed to fill. Along the way, he exposes the biggest challenges the EV business faces, and how Polestar is uniquely positioned to fuel the future with their commitment to sustainability, technology and design. So hop in, buckle your seatbelt and listen as Ashish and Gregor dish on all things EV.
Show Notes
4:45 - Cultivating his love for cars, Gregor spent 20+ years at Volvo before joining Polestar
9:29 - Why the future is changing the EV adoption rate
13:15 - How battery anxiety is going to be a thing of the past
17:01 - Why someone would buy a Polestar over a Tesla
23:40 - How the car buying experience is doing a 180°
27:22 - The key challenges facing the EV industry today
37:31 - Why Polestar is evolving what a car salesman can be
40:24 - The Sprint
